I have worked with a lot of barcodes, barcode labels, barcode printers, warehouse management systems, and been in hundreds of companies warehouses. The fact that a product that came from my brain now has one of its own is a big deal!.....to this warehouse geek at least. We now have digital representation of a physical good. Owl Music is searchable. Information can be retireved. We now have a key to bookstore supremacy.